4 Great Ways to Optimize Your Tweets

July 18th, 2011 by Oliver Peaks

Twitter has been a great resource for professionals, organizations, job seekers, bloggers, and anyone else who uses the platform to get the word out. However, how do you know if the tweets you are sending out to the Twitterverse are being optimized?

Sure, sending out tweets regarding your professional and personal lives could help you stand out, but you probably need a pretty huge following before people start caring. So, how can you make sure your tweets are actually getting read?

Use hashtags. Using Twitter hashtags is a great way to optimize tweets because it’s like you’re adding information to the Twitter library. So,

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25 Companies Hiring Grads in 2011

July 17th, 2011 by Archer Zimpel

The blog ResumeBear has a list of 25 companies that are interesting in hiring graduates straight out of college.   The companies range from insurance giants like Allstate and Geico to education companies like Kaplan Higher Education.  The fields also range with a lot of technology jobs coupled with some engineering and sales positions.  Allstate is looking for the most help with 850 open positions.  The list also has much smaller companies like Sabre Holdings, an information technology firm, who are only looking to hire 8 graduates.  Companies looking to hire college students speaks to the changing job climate in 2011.  It

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In Deficit Dilemma, Pain Looms for Middle Class

July 17th, 2011 by Mike Silverstone

The national deficit is too great for entitlement programs like Social Security and Medicare to escape unharmed. That means an impact is looming on many Middle Class Americans who may not be expecting it.

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Using the One-To-Many Approach in Online Job Search

July 17th, 2011 by Archer Zimpel

Work hard, have fun and make history.

Author: Sherrie A. Madia, Ph.D.

Online job search should never completely replace traditional ways of searching for a job.

As any good marketer knows-and thats what you are, a marketer of yourself-its never smart to make assumptions about what works and what doesnt. Rather, the ideal approach is to test everything and see what works for you.

If going to real-world networking events gets you the gig, thats great. If finding a job in the newspaper classified section does it for you-kudos!

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Post Purchase Customer Service

July 17th, 2011 by Mike Silverstone

Thinking back to my early days of college, I remember one of the fundamental concepts taught in Marketing 101 was that customer service includes what takes place before, during and after a purchase. Despite this elementary principle being reviewed on PowerPoint slides in lecture halls all over the country, the real world seems to have its own definition of customer service. I’m sure that I am not alone in having found that (in many cases) customer service does not exist once the money leaves my hand and enters someone else’s.

A few years ago, I was coordinating an out of state conference for my company. The

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